The Hoffman Group is a boutique public affairs practice built for high-profile public policy challenges. We make your goals our own — and we know how to win.
Just being right or loud isn't enough to move the needle. It takes smart strategy, the right allies and messengers delivering compelling messages to critical audiences, and flawless execution under pressure.
Strategic planning, message development, and branding that frame the debate and put fledgling ideas on the national map.
Issue campaigns that build public support and move decision-makers — turning thorny or peripheral issues into national agenda items.
Bringing the right partners together and turning shared purpose into effective impact.
Public and media relations, spokesperson preparation, and steady, strategic counsel when the scrutiny is at its peak.
Engaging policymakers and navigating the process to advance your goals where the decisions actually get made.
Digital strategies that mobilize support and carry your messages to the targeted audiences that matter most — plus hands-on guidance for putting AI to work as a force multiplier.
Led the historic legislative effort that passed the landmark Brady Law — and for decades since, has worked with law enforcement leadership organizations promoting crime prevention policies.
Instrumental in building and mobilizing, through client Human Rights First, a coalition of retired admirals and generals that restored lawful interrogation and prisoner-treatment standards. Sixteen of those retired flag officers stood alongside the President as he signed the executive orders ending torture.
Helps Voice of the People and the University of Maryland's Program for Public Consultation identify and showcase the bipartisan common ground between Democrats and Republicans — and give We the People a greater voice in government.
Strategic counsel from someone who's been in the most important rooms.
Gail H. Hoffman is the founder and president of The Hoffman Group, with more than three decades of experience across federal and state government, politics, business, and nonprofit advocacy. She has been at the forefront of some of the nation's highest-profile policy debates — transforming thorny or peripheral issues into national agenda items with substantial public policy results.
From 1987 to 1992, as Legislative Director for Handgun Control, Inc., she led the historic legislative campaigns that passed the Brady Law and the federal assault weapons ban — landmark victories against the powerful gun lobby.
In the Clinton Administration, she worked in the White House — in the Office of the Deputy Chief of Staff and the White House Counsel's office, including on Attorney General-designate Janet Reno's confirmation team — before joining the U.S. Department of Justice as Special Assistant to the Attorney General for Legislative Affairs and, later, Director of its Office of Public Liaison and Intergovernmental Affairs.
She founded The Hoffman Group in 1995 and, in 2003, served as Director of Surrogates in John Kerry's presidential campaign war room. Since then she has built high-profile, successful operations in politics, public affairs, and business — devising innovative strategies and amplifying the authoritative voices within the coalitions she builds.
She has long been an early adopter of the tools that reshape advocacy — building some of the first public affairs websites in the early days of the web — and today she is at the forefront of putting AI to work for the public good, advising clients on how to use it effectively and as a force multiplier.